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Ayouthveda has announced an aggressive expansion plan for its wide range of products across multiple international geographies. In the next few months with the phase 1 launch, the company will enter the global markets of Hungary, Poland, Italy, the UK, Romania, Lithuania, and Greece.
Ayurvedic personal care brand Ayouthveda has announced an aggressive expansion plan for its wide range of products across multiple international geographies. In the next few months with the phase1 launch, the company will enter the global markets of Hungary, Poland, Italy, the UK, Romania, Lithuania, and Greece.
As a new venture of the prestigious AIMIL Pharmaceuticals, Delhi-based Ayouthveda was incorporated amid a pandemic in 2020. It has emerged as India’s one of the fastest-growing Ayurvedic personal care brands, offering a wide range of premium beauty and wellness products. Since its launch, Ayouthveda has posted strong revenue of Rs 26 crore in FY-2022.
Sanchit Sharma, Founder, and Director, Ayouthveda, said, “In recent times, international markets have shown enormous interest in natural ayurvedic personal care products as the products offer exceptional benefits with no side effects. Young global consumers are also aware and look forward to products and brands which are free from harsh chemicals.”
“Our expansion activities will cater to the growing demand for safe, and result-oriented quality products in the European region. With Ayouthveda, we wish to provide an unmatched product experience to our global consumers and eventually become the leader in the international space,” he added.
Ayouthveda is in the process of setting partnerships with distributors who cater across retail channels and e-commerce platforms and aims for a revenue target of $ 2 million within one year of launch. The brand offers an extensive range of face, hair, bath and body care, and personal and hygiene products. Besides tapping the overseas markets, Ayouthveda recently ventured into South and Eastern India with their complete range of products and has got a positive response from the target segment.